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The international mission of H. Krull & C., already evident in the particular taste
and sensibility of its products, shines through in sales as well, approximately half
of which are made outside of Italy. For the "Professional" market, it uses a
channel of distribution that is especially geared to professional hairstylists; in
addition, the company has produced under its own trademark a series of brushes for well-know companies that are leaders in the hairstyling
sector.
To reach the individuals that make up its vast retail market, H. Krull & C. uses a
series of select outlets, stores both large and small, sometimes selling only the
ACCA KAPPA brand.
A significant milestone is the opening of single-brand ACCA KAPPA stores in Taiwan, just a location where there are abundant products that are apparently
similar and quite a bit less expensive, but evidently also lacking those structural,
aestethic and cultural virtues that give certain objects their cachet.
These then are the inalienable virtues that H. Krull & C. has fostered in a
committed manner for decades, and that are recognized by some of the most renowned "Department Stores" around the globe.
More recently H. Krull & C. has had the privilege of being one of the very few
Italian companies chosen for the exclusive shop of the London Museum of Design.
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